When we started Yours, we had one core objective— delivering the best skincare products to people, personalised for their skin, lifestyle & environment. And that’s precisely what we’ve been able to achieve.

Yours is all about putting the user in the front and center of product creation, and that’s the reason we don’t take any shortcuts in designing our product formulations for customers.

In this post, I have outlined the reasons why I decided on Switzerland after travelling across 8 countries to find the best lab. I’m extremely confident of the products we’re making, and we’re already seeing all our users send in their photos with really positive results and a whole lot of love :)

Top Reasons Why Yours Chose Switzerland

Premium Quality Clean Ingredients

Switzerland is blessed with clean ingredients for skincare, originating from the Swiss Alps. These ingredients have exceptional qualities that will take your skin back in time! Complementing these ingredients is the strict hygiene and safety rules of the country.

Quality, Purity, and Efficacy

The country’s regulatory board provides ‘Made in Switzerland’ products a quality seal synonymous with nature, purity, precision, innovation, and science.

European cosmetic regulations are one of the strictest in the world, requiring stringent safety & efficacy tests that ensure products deliver what they claim. No wonder the world loves Swiss-made products!

Research and Development

Switzerland has heavily invested in research and development, making the country a leader in cutting edge technology beauty products.

Clean Beauty

Clean beauty is extremely important to us. It means non-toxic products that are made without ingredients linked to harmful health effects to people, as well as the environment.

In other words, it is clean, ethical, and sustainable skincare.

Switzerland is dedicated to clean beauty and environment sustainability and does not use harmful ingredients like parabens, phthalates, PEGs, ethanolamines, chemical sunscreens, synthetic fragrance, BHT, BHA.

Cruelty-Free

We love animals as much as you do, and Switzerland is dedicated in supporting the No Animal Testing cause, so that we can enjoy great skincare products that are cruelty-free.

Pure Swiss Water

Water is a key component in skincare products. Swiss water is naturally pure and rich in minerals that your skin loves!

All the reasons to love Swiss-made products! You’ll know and feel the difference from the very first time you use Yours, I promise :-)

Much love,

Navneet

Founder and CEO, Yours