As one of the most important steps in your daily skincare routine, sunscreen is often underrated and underused. How many times have you ditched an SPF because you were so disappointed by the way it feels, smells or looks on your skin? Let’s be honest, a white cast or greasy residue is not comfortable or a good look. Considering sunscreen is an unskippable step, why settle for ones that just aren’t good enough?
So, we felt it was time to reimagine everything about the sunscreen. In line with our philosophy to keep you, our users, at the heart of everything we do, it was important for us to build this product with you from the very beginning. Using data from our skin assessment analysis and after surveying 300+ of our users to better understand their unique needs and pain points, we discovered that the majority (9 in 10 to be exact) aren’t reapplying sunscreen throughout the day because it’s inconvenient on-the-go (squeezy bottles get messy really fast!).
Additionally, re-applying sunscreen over makeup is such a pain (who wants to smear any kind of skincare on top of a carefully done up face?). It’s simply easier not to re-apply. But inconvenience aside, we also found that decades-old formulations are one of the biggest problems. 91% of you are tired of thick sunscreens that leave a sticky or oily residue and easily clog pores, while most of you want an SPF that doesn’t leave a ghostly white cast.
Meet Sunny Side Up
After years of research and development, and taking all your valuable feedback into account, we created Sunny Side Up, your #DreamSunscreen that doesn’t compromise on texture, efficacy, protection or ingredients. Designed with a user-friendly mist spray that allows you to easily re-apply and refresh on-the-move, its formula is so lightweight it glides over makeup and won’t break you out or leave you with a greasy shine. A broad-spectrum sunscreen with SPF30, it has all the protection you need, whether you’re spending hours outdoors in the sun, or if you’re regularly exposed to blue light working indoors on your digital devices.
Above all, it’s packed with clean, sustainably-sourced ingredients, making it safe for both you and the environment. The two hero active ingredients are Buddleja and Soliberine, which are extracted from Buddleja Butterfly Bush flowers found in the Swiss Alps. Growing in high altitudes, this flower has adapted to survive high solar radiation, developing a natural ability to protect against harmful UV rays.
Soliberine is also an antioxidant with anti-ageing properties, which help reinforce the skin’s natural light barrier and prevent damage from UV, infrared, and blue light from digital devices. On top of that, we’ve added Vitamin E to the formulation, which moisturises, brightens pigmentation and repairs skin damage from UV and pollution.
Finally, we’re truly proud to present Sunny Side Up, the ultimate sunscreen packed with all the protection, features and benefits you’ve been asking for, without costing the Earth.